There comes a time in everyone’s life when they want to be
empowered to make their own choice. Maybe the choice is of life altering
status, perhaps, deciding to move to a new country. Other times, the choice is
minuscule, on the same scale of choosing the color of socks to wear. No matter
the decision size, the ability to choose is a wonderful privilege. Last Sunday, I had a
moment of selection insignificance. I was hot from biking around the District, and I was
hungry. I rode past a ubiquitous frozen yogurt shop, +FroZenYo , and elected to cool down from the unseasonal warm weather.
For those who thrive on the ability to choose—sometimes referred to as control freaks—a joint like FroZenYo is ideal. This type of place was made for the strong-willed. All of the yogurts are soft-serve, allowing customers the ability to choose precisely how much cake batter-flavored yogurt they would like to straddle their generous swirl of peppermint frozen yogurt, complete with a dollop of caramel-flavored yogurt. A generous topping bar further gives customers the gift of selection by allowing guests to sprinkle their cold treats with garnishes including sugary sauces, fresh fruit, nuts, gummy candies, chocolates and more.
Although the self-serve frozen yogurt is not organic, and loaded with chemicals to create alluring flavors such as snickerdoodle, salted caramel pretzel, and nondairy raspberry pomegranate sorbet, FroZenYo clearly displays in its stores common allergens found in each flavor. The yogurt flavors containing soy have an "S" displayed on the nutrition chart, which easily allows customers to avoid soy products if they wish.
Overall grade: B. The self-serve frozen yogurt allows guests to customize their yogurt sundae exactly to their liking. This increases customer satisfaction due to their nearly complete control over their frozen yogurt masterpiece. Nutritional and dietary information is clearly displayed in each store, although this knowledge is lacking from the FroZenYo Web site. Filled with synthetic flavorings and chemicals, the frozen yogurt is a far cry from a healthy dessert, but would do when in a pinch.
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